Social media marketing is increasingly important for the role it plays in brand management and digital marketing strategy. Google acknowledges this and now reviews social media content and activity when calculating rankings for natural search results.
Companies acknowledge the significant role it plays for brand conversations had by many consumers online. The social media landscape is an evolving environment with new products emerging and existing ones expanding their offering.
Social media isn’t your only option, The Google search network organic search results for paid, text-based ads. These ads are known as Google AdWords, referred to as ‘Sponsored links’.
AdWords function on a pay-per-click basis, therefore there is no media cost to the advertiser for placing ads however, the advertiser’s account is charged once the ad is clicked upon. This is referred to as a cost-per-click or CPC. In addition to AdWords, advertisers have the option of running display ads which appear on the Google Display Network. We understand the technicalities of running successful AdWords and AdWords Display campaigns. We can deliver effective and accountable digital communications.
Finally, sending regular and timely electronic direct mail (or email marketing) to your database is a proven method to build brand engagement, awareness and generate leads.
Email marketing, via email newsletters or one-off promotions, are an extremely efficient and a highly accountable marketing tool. Our email marketing technology is a HTML based platform used globally by some of the world’s most well known brands. The software is highly robust and provides comprehensive reporting mechanics to analyse, measure and report the success of your email marketing campaign.