A company’s website is often the first branded touchpoint experienced by consumers, which means it’s design and usability has never been more important.
Does your website design portray your brand values? Can people find you online? Is the navigation clear? Is there too much content or not enough? Is the technology scalable? Does the website feature responsive web design (mobile and tablet optimisation)? These are just some of the many questions your digital agency will need to consider when designing and developing a new website. We think intelligently about your digital communications, target audience and product or service, to ensure the website we design and deploy is going to have a tangible and lasting benefit to your business.
The websites we design and build, are based on industry standard technology. This technology is used by the some of the largest online brands in the world. It is proven, secure and one of the most stable of platforms to develop websites on today; from small brochure style sites to complex, large content management system sites requiring custom web development.
To create the best user experience it is critical that websites are built with responsive design in mind. This allows them to be more easily viewed on mobile and tablet devices. The content is prioritised in order of importance to best fit the screen size and is re-organised when the device is switched from landscape to portrait mode.
Finally, attention to your website’s Search Engine Optimisation ensures that potential clients will quickly and easily find you online. When searching for a product or service a Google web search has now become the first stage of the consumer information research process.