A successful brand or corporate identity will have a clear vision and be designed to speak a certain visual language, persuading and creating influence in market.
Creating a successful corporate identity is more than simply designing a nice looking logo. It requires intelligent brand thinking well before the brand design process commences.
We investigate your business structure, history and culture to gain insight into your product or service, discovering its true target market and where the brand needs to be in two, five and even ten years from now. We search until we uncover exactly what it is that sets your business apart from your competitors while at the same time establishing a compelling proposition for your customers.
Armed with these insights it’s only then that we can answer questions such as: What are the core brand values? Who are we communicating to? How should the brand speak to them? What visual branding language do we use?
From brand design to integrated corporate identity programs, our brand design process will make a positive and lasting impact to your business.